Fans will soon need another TV subscription

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Watching live football on TV is going to get mor expensive

US media group Paramount has secured the rights to broadcast Champions League football in the UK for four years from 2027.

Author | Josh T

Super News Football 2025 | Champions League | Atletico Madrid v Eintracht Frankfurt | View from the away end pre match
Pre match at Atletico Madrid 5 - 1 Eintracht Frankfurt

It has been reported that the company will pay well above the near £1bn deal currently held by TNT Sports. Amazon Prime is set to continue screening one match each Tuesday in the UK between 2027 and 2031.

Paramount’s agreement follows the joint UC3 initiative involving UEFA, European Football Clubs (formerly the European Club Association) and commercial rights partner Relevent.

The company has collaborated with UEFA on the elaborate films shown during the Champions League draw over the past two seasons.

READ MORE | Champions League news and stories

Industry sources suggest the move may be viewed positively by the Premier League, as it brings another major broadcaster into the football rights landscape and is unlikely to shrink the overall television revenue.

There has been recent speculation that Paramount could launch a bid for Warner Bros Discovery, the parent company of TNT.

Separately, Sky has confirmed it has secured exclusive UK rights to show every Europa League and Conference League match from 2027.

Football fans aren’t happy with the prospect of needing another new subscription.

Lewis W, a Chelsea fan, said: “It's ridiculous these days what they expect people to pay to watch football. I remember watching all the CL games on ITV, then a bit of Italian football on a Sunday. All weekend, the Premier would have been a regular on Sky Sports when it was just part of the Sky package, and most people didn't need a separate subscription.”

Olivia T, a Manchester United fan, added: “Moving closer and closer to the American model, where the NFL is spread across Fox, CBS, NBC, ESPN/ABC and Prime. The international games are on NFL Network, and you also need one of the streaming packages (NFL+ or Sunday Ticket) if you want to watch some of the ‘lesser’ games.”

Mike, a fan of FC United of Manchester in the seventh tier of English football, gave a different perspective: “People can always choose not to pay and watch their local Non League side instead. These companies only do this because, ultimately, they know everyone will pay.”

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