Opnion: Stop exploiting the loyalty of fans
Ticket prices are too high
Enough is enough
It has been another fantastic Premier League season so far.
However, the excitement of what’s shaping up to be an enthralling campaign has been overshadowed by constant news of price increases for fans.
The recent announcement that Manchester United will charge a flat price of £66 to all Members for tickets to the remaining matches this season has enraged everyone at European Super Football. This anger has been further fuelled by the revelation that this exorbitant price will apply equally to adults, children, and seniors, regardless of where you sit in the ground. A dreadful decision by the decision-makers at Old Trafford.
But United aren’t alone.
We've seen significant price increases across much of the Premier League. At Anfield, the Spirit of Shankly group and other Liverpool fans have protested against their own club’s recent ticket price hikes.
One Liverpool supporter told us: “That news came in the same week the league’s new broadcast rights deal rose by 17% to a staggering £12.25bn. This highlights how little general admission ticket income contributes to clubs’ finances. They could easily reduce prices and make matches more accessible for working-class fans. Instead, they’ve chosen not to – and it’s a disgraceful decision.”
#LFC and #MCFC fans coming together outside Anfield to protest at rising ticket prices. pic.twitter.com/994BVBt3jb
— James Pearce (@JamesPearceLFC) December 1, 2024
They aren't all bad? Brentford launches commitment to affordable football.
Brentford recently announced that travelling junior fans* will pay no more than £10 to watch Brentford in the Premier League - whether that is youngsters supporting the Bees on the road, or under-18 away fans travelling to watch their team face Brentford at Gtech Community Stadium.
A statement on their website reads: "Football is for everyone, and Gen10 is our commitment to ensuring the next generation grows up in love with the game, not priced out of it. Under the Gen10 initiative, Brentford will subsidise the cost of junior away tickets at Premier League matches where the host club charges more than £10, to help reduce the overall cost of supporting the Bees on the road."
This is great from Brentford. eurosuperfootball.blogspot.com
— European Super Football (@superfootball.bsky.social) 5 December 2024 at 20:16
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Our view: Attending matches should be everyone
Keeping tickets affordable ensures the game remains inclusive, allowing families, young supporters, and lifelong fans to be part of the action. It protects the atmosphere that makes English football special. The atmosphere on the terraces thrives on connection, passion, and loyalty—values that can’t be bought. By keeping ticket prices fair and making football accessible, clubs can honour their fans and safeguard the future of the beautiful game for everyone.
The outcry that followed the announcement of the European Super League in 2021 was a stark reminder of the power of fans. Supporters across the country united to reject a proposal that prioritised profits over passion, threatening to exclude smaller clubs and their communities. That backlash was a clear message: football should never be simply a corporate commodity, it's so much more than that. Maybe this time, those in charge of our football clubs will finally listen.
